EXCERPT FROM THE STUDY
Eliaz & Spiegler (2008) on their own, presented a model of competitive marketing based on the notion that consumers are boundedly rational, and that firms use marketing tactics in an attempt to influence consumers’ decision process. The standard model of consumer behaviour, they claimed, assumes that consumers apply well-defined preferences to perfectly perceive set of available alternatives. They retained assumption that consumers have stable preferences, but relaxed the assumptions that they have a perfect perception of what is relevant for their consumption problem, thus allowing firms to manipulate that perception.
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With the thoughtful application of emerging technologies and in a bid to improve on the effort tow...
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The study on a comparative study of sickle cell disease and Rhesus factor comparability among couples in Yenego...
STATEMENT OF THE PROBLEMS
Product quality is the collection of features and characteristics of a product that contribute...
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Research trends in the construction industry is toward the application of nano materials in mortar/concrete which could act as s...
History indicates that right fr...
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This project examines the role of auditors report in corporate governance. The problems, challenges, prospects...
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Urine and stool samples were collected from 540 students (9-14 years) in at Dakace district in Zaria Local Government Area of Ka...
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This research work examines simply the problems facing location of computer centres in rural areas. A case...
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The study was carried out on housing conditions and occupancy ratio in Okpoko urban and regional planning. The...
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Water is explicitly linked with economic progress and developmental trajectories of most countries and regions of the world. How...